The groundbreaking Las Vegas resort, a Strip institution since opening in 1989, is trumpeting a new rewards program that’s zeroing in on Nevada residents. (Ellen Schmidt/Las Vegas Review-Journal) all these years, the Mirage is positioning itself as a locals casino. The Mirage is now operated by Hard Rock International, which plans to remodel the hotel-casino including a guitar-shaped hotel tower. Hard Rock International Las Vegas president Joe Lupo speaks to the Review-Journal during a tour of The Mirage on Wednesday, March 22, 2023, in Las Vegas.
